DogeWorld

Used Apps

Figma

Illustrator

LottieFiles

Role

Product Designer

Description

DogeWorld is an auto-staking, deflationary protocol designed to use the Doge energy to create value in both our community and society over time.

Focus

App Design
User Experience
User Interface
Brand Identity

User Interface

Adaptative Design

In the interface design, I wanted the important actions to be in full color. I work with illustrations to the UI to add subtle decor to different screens. The UX is focused on young personas.

Art Direction

Surreal & Cheerful

It is important to give a personality to the brand and set the platform tone and voice. With the DogeWorld illustrations, I wanted to reflect that it is fresh, modern, young, new, and an alternative to the competition.

Responsive Design

Best Experience Design

Parcel Tracking

We wanted to show the most relevant information for the delivery process.

Calendar

After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.

Send

The send experience was the part where we need to excel.

We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.

Design

Having a consistent design between the app and the package improves brand recognition for the company.

Parcel Tracking

We wanted to show the most relevant information for the delivery process.

Calendar

After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.

Send

The send experience was the part where we need to excel.

We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.

Design

Having a consistent design between the app and the package improves brand recognition for the company.

Brand Identity

This was one of the avant-garde logos that I made. I wanted to symbolize the world with an explosion of packages. At the same time, I wanted to represent organized chaos. The logo was made in Cinema 4D.

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