DogeWorld is an auto-staking, deflationary protocol designed to use the Doge energy to create value in both our community and society over time.
In the interface design, I wanted the important actions to be in full color. I work with illustrations to the UI to add subtle decor to different screens. The UX is focused on young personas.
It is important to give a personality to the brand and set the platform tone and voice. With the DogeWorld illustrations, I wanted to reflect that it is fresh, modern, young, new, and an alternative to the competition.