Postcards, reimagined.

A postcard that comes to life with a sprinkle of magic (and a touch of AR).

Expertise

Product Design & Brand Identity

Platforms

iOS

Deliverables

UI, UX and Strategy

In Short

Timelense is an AR app that connects the breach between technology and vintage love for sending postcards. The users can use the app to create postcards, order a print version of them, and send them to their loved ones.

They can also add more information like more photos or videos to the QR code that goes with the card. The person who will receive the postcard will have the pleasure of having something physical, but at the same time, they can use the Timelense app to read the QR code and see the hidden videos or photos.

The Idea

People love to share their pictures with their closest friends.

But sometimes, they want to have the physical photo and hang it.

Timelense gives users the option to print the pictures and send them to their loved ones and the possibility to enjoy more media with AR.

Prototype

The main flow of the app focuses on creating postcards using the photo library from the app.

Users can add any photo, a message on the back of the postcard, and additional media, which will be displayed in AR.

Visual Design

I wanted to add a little bit of realism to the design and, at the same time, a preview of how the postcard will look like.

So the user can choose any photo from their library, which will be the cover of the postcard. And if the users tap on the pencil icon, the card with animation will flip over, and they will be able to add the message to be printed on the postcard.

Web Design

I wanted to add a little bit of realism to the design and, at the same time, a preview of how the postcard will look like.

So the user can choose any photo from their library, which will be the cover of the postcard. And if the users tap on the pencil icon, the card with animation will flip over, and they will be able to add the message to be printed on the postcard.

Dark

Light

Meaningful experiences

Video

I created a promo video where I explain the whole flow of the app. I used different scenarios to show how a digital photo transforms into a physical postcard with AR capabilities.

Add a photo

The user can add a picture from the photo library and do some quick edits like cropping.

Filters

Once  the user add the picture to the postcard there are some filters available to edit the photo.

Write your message

After the user defines the main photo for the postcard, they can write a message on the back of the postcard.

Add a photo

The user can add a picture from the photo library and do some quick edits like cropping.

Filters

Once  the user add the picture to the postcard there are some filters available to edit the photo.

Write your message

After the user defines the main photo for the postcard, they can write a message on the back of the postcard.

Illustration Process

Illustration Process

Collage of illustrations

Illustrations

I wanted to add a little bit of realism to the design and, at the same time, a preview of how the postcard will look like.

So the user can choose any photo from their library, which will be the cover of the postcard. And if the users tap on the pencil icon, the card with animation will flip over, and they will be able to add the message to be printed on the postcard.

Logo concept

Logo Design

The logo construction was developed through an evolutionary process. Color, balance, and contrast were essential to logo creation.

Branding

Typography

Color Scheme

#282828

#3E3E3E

#FFFFFF

#8DE539

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