Timelense

Used Apps

Figma
After Effects
LottieFiles

Role

Product Design & Brand Identity

Description

Timelense is an AR app that connects the breach between technology and vintage love for sending postcards. The users can use the app to create postcards, order a print version of them, and send them to their loved ones.

Focus

  • Web Design
  • UI & UX
  • Brand Identity
Typography
Color scheme

#282828

#3E3E3E

#FFFFFF

#8DE539

Logo Design

The logo construction was developed through an evolutionary process. Color, balance, and contrast were essential to logo creation.

Illustrations

I wanted to add a little bit of realism to the design and, at the same time, a preview of how the postcard will look like.

So the user can choose any photo from their library, which will be the cover of the postcard. And if the users tap on the pencil icon, the card with animation will flip over, and they will be able to add the message to be printed on the postcard.

Web Design

I wanted to add a little bit of realism to the design and, at the same time, a preview of how the postcard will look like.

So the user can choose any photo from their library, which will be the cover of the postcard. And if the users tap on the pencil icon, the card with animation will flip over, and they will be able to add the message to be printed on the postcard.

Visual Design

I wanted to add a little bit of realism to the design and, at the same time, a preview of how the postcard will look like.

So the user can choose any photo from their library, which will be the cover of the postcard. And if the users tap on the pencil icon, the card with animation will flip over, and they will be able to add the message to be printed on the postcard.

Dark

Light

Add a photo

The user can add a picture from the photo library and do some quick edits like cropping.

Filters

Once  the user add the picture to the postcard there are some filters available to edit the photo.

Write your Message

After the user defines the main photo for the postcard, they can write a message on the back of the postcard.

Parcel Tracking

We wanted to show the most relevant information for the delivery process.

Calendar

After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.

Send

The send experience was the part where we need to excel.

We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.

Design

Having a consistent design between the app and the package improves brand recognition for the company.

Parcel Tracking

We wanted to show the most relevant information for the delivery process.

Calendar

After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.

Send

The send experience was the part where we need to excel.

We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.

Design

Having a consistent design between the app and the package improves brand recognition for the company.

Brand Identity

This was one of the avant-garde logos that I made. I wanted to symbolize the world with an explosion of packages. At the same time, I wanted to represent organized chaos. The logo was made in Cinema 4D.

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