Torakka

Product Design & Identity

Client

Torakka is an application to find the closest bicycle to you. Torakka wants to be a reliable transportation alternative.

Task

Design the visual identity and interface of the application. To make it easy to use, the people who are going to use this application need to acquire it quickly and easily.

My Role

Product Design, Ui & Ux Design, Motion Design.

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Overview

With the Torakka design, we want to express fluency, make it a pleasant experience using the application.

Fluid

Efficient

Secure

The Problem

The client wants to create an application to locate bicycles that are close to the user, and that can show them an estimated time of how long their trip will last.

  • Use or have a bicycle.
  • Understand the
    concept of maps.
  • Park your bike frequently.

UI/UX

Easy & Simple

Technology

Location

Route

Architecture

Architecture is a reflection of how the application will be used, each button with details and properties so that the user has all the possibilities of using the app to the maximum.

Logo

For the logo I used the Montserrat font; I adjusted the kerning and the height giving it a robust and secure to read structure. The logo and logo can work well apart.

Branding

Montserrat forms the base typeface to design the logo and interface of the application. The colors give it a sober and fluid attitude.

HEX

#ED1A3B

HEX

#2D1E60

HEX

#6501D6

HEX

#2D1E60

Interface
Design

The interface is designed for mobile devices; the colors and typography maintain the aesthetics of the corporate brand.