Are you on the hunt for the perfect pair of shoes that will not only fit your feet but also your style and budget? Look no further, because Venedere is here to revolutionize your footwear shopping experience!

At Venedere, we believe that footwear isn't just about function; it's a reflection of your personality and a way to express yourself. That's why we've created an app that combines cutting-edge technology with an extensive selection of footwear to help you find the perfect fit for any occasion.

UX Research & Ideation

User Interviews

‍At Venedere, we're dedicated to understanding your footwear shopping needs. Through extensive user interviews, we asked crucial questions like:


Your answers guided us in creating Venedere, an app tailored to your concerns. Your feedback has been invaluable, leading us to revolutionize online footwear shopping by prioritizing style, fit, and convenience.

UX Research & Ideation

Product Idea

Are you on the hunt for the perfect pair of shoes that will not only fit your feet but also your style and budget? Look no further, because Venedere is here to revolutionize your footwear shopping experience!

At Venedere, we believe that footwear isn't just about function; it's a reflection of your personality and a way to express yourself. That's why we've created an app that combines cutting-edge technology with an extensive selection of footwear to help you find the perfect fit for any occasion.

UX Research & Ideation

Minimum Viable Audience (MVA)

Our minimum viable audience comprises individuals aged 18 to 45 who shop for footwear online and prioritize style and fit when making their purchases. This group encompasses both men and women, with a broad range of fashion preferences and budgets, seeking a seamless online shopping experience for all types of footwear, from casual to formal and athletic to outdoor.

Design & Branding

Branding & Concept

Our branding approach seeks to blend sporting heritage with a distinctive identity. Through our logo variation, we aim to resonate with footwear and fashion enthusiasts, emphasizing our dedication to premium products and unparalleled style.

Primary Color

FAB2A3

Secondary Color

FFFFFF

Neutral Color

121212

Neutral Color

414141

Neutral Color

D0D0D0

Neutral Color

FAFAFA

Information architecture

Site map &
User Flow

Our site map and user flow for Venedere ensure a smooth and user-friendly experience, from exploring products to making a purchase.

UI Design & Prototyping

Early wireframes​

Creating wireframes involved crafting simplified visual representations of the app's layout and features. These wireframes served as the blueprint for the design, enabling us to ensure a user-friendly interface and seamless navigation.

UI Design & Prototyping

UI Design​

Our site map and user flow for Venedere ensure a smooth and user-friendly experience, from exploring products to making a purchase.