Air Canada

Used Apps

Sketch
Principle

Role

Product Designer

Description

The aim was to improve the look and feel of the current app and to focus on the booking experience.The receiver will scan the QR code to see more media (photos or videos) in AR.

Focus

  • App Design
  • User Experience
  • User Interface
  • Brand Identity

Booking Process

After some user testing of the current app, we discover that the booking experience is confusing. So in our proposal, we try to help the user book a trip in fewer steps as possible.

UI/UX

We want to merge the best of both worlds, a great looking UI with a fantastic User Experience. We want to use the color branding of and, at the same time, beautify every single step of the booking experience.

Typography
Color scheme

Parcel Tracking

We wanted to show the most relevant information for the delivery process.

Calendar

After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.

Send

The send experience was the part where we need to excel.

We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.

Design

Having a consistent design between the app and the package improves brand recognition for the company.

Parcel Tracking

We wanted to show the most relevant information for the delivery process.

Calendar

After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.

Send

The send experience was the part where we need to excel.

We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.

Design

Having a consistent design between the app and the package improves brand recognition for the company.

Brand Identity

This was one of the avant-garde logos that I made. I wanted to symbolize the world with an explosion of packages. At the same time, I wanted to represent organized chaos. The logo was made in Cinema 4D.