How we create a delivery and sending app that connects the world.
Product Design & Brand Identity
UI, UX and Strategy
Senden is a young yet global company that wants to simplify how people send and receive parcels. We were in charge of designing their branding and their commercial app.
The Senden commercial app (this version) has two different personas, the receivers, and the senders.
This app has settings for both personas. Yet, per the company's request, we focused more on the sender since the company realized that it is the weakest part of their competitors, and this is the step where they want to excel.
The inspiration for the UI and UX was taken from Virgin America. We wanted to make the app very sexy and simple.
Using bright colors with a dark neutral colors.
We wanted to show the most relevant information for the delivery process.
After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.
The send experience was the part where we need to excel.
We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.
Having a consistent design between the app and the package improves brand recognition for the company.