How we create a delivery and sending app that connects the world.
Expertise
Product Design & Brand Identity
Platforms
iOS
Deliverables
UI, UX and Strategy
In short
Senden is a young yet global company that wants to simplify how people send and receive parcels. We were in charge of designing their branding and their commercial app.
Branding
Avenir
sendenOrange
#FF5C33
sendenPurple
#7219A7
sendenBlack
#1E1C1F
Process
The Senden commercial app (this version) has two different personas, the receivers, and the senders.
This app has settings for both personas. Yet, per the company's request, we focused more on the sender since the company realized that it is the weakest part of their competitors, and this is the step where they want to excel.
Strategy
The Senden comercial app (this version) has two different personas, the recivers and senders. The app has settings for both personas, yet per request of the company we focus more on the sender since the company feels that is the broken part of the flow for sending and receving parcel in most of their competitors.
UI/UX
The inspiration for the UI and UX was taken from Virgin America. We wanted to make the app very sexy and simple.
Using bright colors with a dark neutral colors.
Mobile App
Mobile App
Mobile App
User flow
Parcel Tracking
We wanted to show the most relevant information for the delivery process.
Parcel Tracking
We wanted to show the most relevant information for the delivery process.
Calendar
After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.
Send
The send experience was the part where we need to excel.
We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.
Send
The send experience was the part where we need to excel. We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.
Design
Having a consistent design between the app and the package improves brand recognition for the company.
