How we create a delivery and sending app that connects the world.
Expertise
Product Design & Brand Identity
Platforms
iOS
Deliverables
UI, UX and Strategy
In short
Senden is a beautiful app that focuses on usability. It has a very modern look and a bold logo design made in Cinema 4D. All the different assets, like icons and buttons, were meticulously crafted to show off the brand identity of the product.
Wireframing
The wireframing was made on an iPad using Procreate. It is incredible how easy and fast it is to create quick wireframes and share them with the client. Also, I used a white color outline with a black background to match the branding.
Process
The Senden commercial app (this version) has two different personas, the receivers, and the senders.
This app has settings for both personas. Yet, per the company's request, we focused more on the sender since the company realized that it is the weakest part of their competitor's flow, so they really wanted to excel in this part.
UI/UX
Virgin America was a great inspiration to make the app attractive and use bright and bold colors.
I used black as the neutral color and orange and purple as the primary colors. This combination is really appealing and beautiful, and it gives the UI an outstanding and powerful look.
Talking about the UX, I made some important decisions, especially in the flow where the user needs to find their parcel. I wanted to use the calendar as the starting point to find the parcel. The main question was to display when the parcel should arrive, as I think that information is more critical than which items were ordered. I think it's more important for the user to know the exact time of their items' arrival.
Prototype
We created a prototype recreating the main steps of the application development.
User flow
Parcel Tracking
We wanted to show the most relevant information for the delivery process.
Calendar
After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.
Send
The send experience was the part where we need to excel.
We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.
Design
Having a consistent design between the app and the package improves brand recognition for the company.
Parcel Tracking
We wanted to show the most relevant information for the delivery process.
Calendar
After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.
Send
The send experience was the part where we need to excel.
We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.
Design
Having a consistent design between the app and the package improves brand recognition for the company.
Branding
Avenir
sendenOrange
#FF5C33
sendenPurple
#7219A7
sendenBlack
#1E1C1F
Brand Identity
This was one of the avant-garde logos that I made. I wanted to symbolize the world with an explosion of packages. At the same time, I wanted to represent organized chaos. The logo was made in Cinema 4D.
